Does it feel like no matter what you do, your digital marketing efforts just aren’t working as you’d hoped? When new clients come to us, we often discover there are several easy SEO strategies that haven’t utilised or even heard of. Often, the difference it makes to traffic and business once they implement these strategies is incredible. 

If you’re ready to take your business to the next level with digital marketing, start by trying out these 5 easy SEO strategies. 

  1. Write better web copy

Let’s be real: a 100-word blog post just isn’t going to cut it if you really want to get traffic to your website! If you want to improve your SEO and digital marketing, focus on creating long-form content that’s also keyword-rich.

Long-form content

The exact guidelines for how long a blog post should be and how many times you should use keywords can vary. As a good rule of thumb, you’ll want your blog posts to be at LEAST 750 words, but 1200 words and higher is optimal. Included in those words should be really enticing headlines that make people want to know more. 

One of the great things about writing long-form content is it gives you more opportunities to insert keywords naturally throughout the copy. 

Keyword-rich content

Like the ideal length of blog posts, there’s also debate about exactly how many times to insert keywords into your content. Instead of focusing on a specific number, pay more attention to where you can naturally insert the keyword. For a 1000-word blog post, this could be about 3-4 times or up to 5 times in any given post. 

For example, if you’re writing a blog post focused on the keywords “SEO Sunshine Coast,” and your post is only 200 words long, it will be tricky to insert that keyword 3 times or more in a natural way. But once your post gets to 1000 words or more, it becomes much easier to include those words throughout the copy in a way that doesn’t seem forced. 

Keyword stuffing

When you re-read your content and it seems like one word is jumping out a little too much, you could be doing what’s known as “keyword stuffing.” Ultimately, this will actually hurt SEO rather than improve it. 

2. Increase Inbound Links

What are inbound links, you might be asking? 

These are links from external websites that take users back to your site and they’re also referred to as backlinks. 

So, if we send you to this link that discusses inbound links and why they’re good for SEO, that’s considered an inbound link for the site it takes you to, and an outbound link for us. 

If another site linked to this post and it brought you here, that would be considered an inbound link for us — woohoo! 

One of the best ways to get inbound links is to create useful, engaging content that people WANT to share. 

3. Ensure Your Site Is Easy To Use (including on mobile)

Our patience for websites that don’t load in the blink of an eye is shorter than ever! If your website takes too long to load, you could be losing business and traffic before you ever even had a chance. Not only should your website be fast, but your website design should be user-friendly and easy to navigate. 

To improve your SEO and digital marketing, ensure your site is fast enough to be competitive with other sites, and also that it’s easy to use on mobile devices. As you can guess, mobile usage is steadily becoming the more popular option over desktop usage. 

4. Encourage User Engagement

Ever notice how some blog posts ask you lots of questions? (wink wink!) It’s not JUST because we want to get to know you — although we really do want to get to know you! But asking questions in your blog posts and other digital marketing tools helps increase user engagement. And you know what comes with more user engagement? More sales, more traffic, and more business!

Here are some other great ways to encourage user engagement on your website: 

  • Get personal and make a strong first impression — you want your visitors to know you and feel connected to you, which is why sharing personal anecdotes and speaking in a friendly tone can go a long way
  • Be reliable — if you tell your users to expect new content each week, you need to stick to that promise! One missed deadline and that visitor could be lost forever. 
  • Encourage discussions after posts, including asking for feedback or opinions on what you’ve just shared.
  • Make social sharing easy — your posts should have obvious social sharing buttons that users can easily click to share your content with their friends or followers.

5. Update Your Content Regularly

Search engines love websites that are updated regularly. Try to establish a posting schedule that you can stick to. For most small businesses, posting a new blog every day just isn’t reasonable. 

Try sticking to a commitment to posting one new blog each work (and of course, make sure it employs all of these SEO strategies) and see what it does for boosting your traffic. Once you determine how often you can feasibly produce quality digital marketing content, creating and keeping a schedule for posting this content can be just the thing to really help your business boom. 

Of course, we all need a little help sometimes. Whether it’s SEO, digital marketing, content creation, web design, lead generation (or so much more!), we can do it all. At Go Agency, we’re experts at all of these things. With the data capabilities of a media agency coupled with the cultural analysis of a creative-driven research firm, we bring companies closer to their customers — and you could be next

Ready to get started? Contact us for a free estimate today. 

In the meantime, we want to hear from you. What are the most effective SEO strategies you’ve tried? What HASN’T worked? Let us know! 

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