There’s no time of year quite like Christmas. From the food, the drinks, the parties, and everything else along the way, it’s a special time of year.
No doubt, you’ve also noticed it’s a special time of year for companies who want to market their business or their products in a certain way. Just think of all the memorable Christmas commercials that have gone viral over the years!
And there’s a good reason for this: something about this time of year makes consumers consume and we buy more than ever!
We tend to spend more money over the holidays, which is why holiday marketing is such a big business for companies.
But before you invest all of your time and effort into holiday marketing, have a quick look at these tips for making the most of your marketing during this time of year.
Maybe the day after Christmas has historically been the biggest sales day for your company. But chances are, whoever purchased your product or service didn’t hear about it on that day.
Instead, seeds were planted long before. And if you time your marketing just right, these seeds will bloom into a sale for you.
That means you shouldn’t devote all of your ad money or marketing efforts over the holiday season. Yes, this is a good time to give them a boost. But don’t forget about your marketing throughout the rest of the year.
Who knows, maybe a consumer who saw your ad in June will decide to make a purchase when they’re spending their Christmas gift money on the 26th of December.
If your product or service is sold online, the user experience can make or break your sales.
Nowadays, we don’t have the time or patience to wait for sites to load, for constant redirections, or the dreaded 404s. That’s why it’s so important to make sure your site or app is up to speed and ready for an influx of traffic over the holiday season.
Of course, this is something else that’s good to keep in mind all year. But don’t worry — we’re here to help. Learn more about our web design and development services here.
The giving spirit is especially strong during the holidays, which makes it a great time to partner with a local charity.
An example? A portion of your proceeds will go to charity, which makes buyers even more likely to want to purchase what you’re selling. They know that buying through you means they’re not only getting what they want, but they’re also helping support a charity at the same time. Win-win.
When you partner with a charity, this can also be a good way to get some cross-promotion going. The charity could share your product or service with their platform, and in turn, you’re being introduced to a whole new set of potential clients or customers.
What better time of year than now to get creative with your marketing? And what do we mean by that?
Here are a few examples:
Whether your business operates from a physical location or solely online, running a contest can be an incredible way to generate sales and buzz. Well-run contests tend to be successful ANY time of year, but they’re especially popular around Christmas when people are looking for freebies since they’ve already spent so much on gifts for others.
A great way to do this is to host an Instagram contest.
For example, for every person who tags a friend in the comments under your post, they get entered into a contest to win, let’s say, one of your products. If you don’t sell a product you
can give away like that, you could also consider doing something like offering a gift card to a local restaurant (bonus points if the restaurant shares your contest too!).
To win, the person who enters must be following you. Many companies find that this is a powerful way to boost their Instagram following. From there, they can also boost their sales with their newfound following.
These are just a few tips for making the most of your holiday marketing. We also cover 5 easy strategies for giving your SEO a boost — a great way to increase sales and traffic all year long! — right here.
Whether you’re looking for help with holiday marketing or you’re interested in what you can do all year long to get your message in front of the right prospects, we’re here to help!
Give Go Agency a call today so we can get started.