So, you’ve decided it’s time to update your web design. You’ve got all sorts of ideas in mind, including your colour scheme, the pictures you’ll include, and what kind of experience your visitors will get from it. Graphic design and web design are crucial elements, but have you thought about your SEO?

No matter how good your website looks, if it doesn’t have powerful SEO strategies backing it up, no one will be there to see it!

An SEO disaster

The problem is, when you redo your website, you don’t want to cause an SEO disaster by changing the wrong things or making these changes the wrong way. 

And what do we mean by an SEO disaster? 

Essentially, this would mean if your organic search traffic totally dropped off because of SEO changes that were made to your blog — whether you realized they were changed or not!

In today’s blog, we’re going to discuss some of the SEO precautions and strategies to be aware of to ensure your site and its content is doing its job to get visitors. Otherwise, you might find yourself with a gorgeous new web design that no one comes to see!

SEO precautions

Starting without a plan: The first thing we should warn you about is starting a website redesign with clear goals and a specific plan in mind. When you work from this plan, it helps make sure no critical steps are missed and it’s much easier to track your process this way. Your plan should include a page-by-page guide for your website, including clear objectives of what you want to achieve with each page.

Not using benchmarks: Before you change your site, track all of your current statistics, including visits, time spent on site, conversions, lead generation, and click-through rates. Google Analytics is a great tool for capturing this information. 

Not setting up redirects: If your new site is going to have new URLs, redirects are vital to keeping your web traffic up because search engines don’t look kindly upon 404s! As Site Improve explains, “301 redirects inform search engines that the content has permanently moved to a new location. This way the search engines know that the new pages have the same or similar content and that it’s safe to assign the existing rank to the new page. This is also the case even if you’ve only changed the extension, such as changing .html to .aspx.”

Not allowing for a transition period:  If you changed your domain with your site redesign, Google recommends you keep the old domain name with the 301 redirects for at least 180 days as a transition period that can be done using this change of address tool. These 180 days gives Google’s bots time to crawl and index your new pages.

Not using secure hosting: Do you notice how in the address bar for this page it says “https” rather than “http?” That’s because this is a secure page, and good security is vital for strong SEO! If your site is hacked, search engines can actually remove your site from their index! Your CMS should have the proper security built-in or use a security plug-in to ensure site security.

These are just some of the precautions you’ll need to have in mind during your website redesign. 

Feeling overwhelmed? Don’t worry! 

For businesses on the Sunshine Coast, SEO and web design are easily handled by the team at Go Agency! Not located on the Sunshine Coast but still need help with SEO, web design, and other digital marketing strategies? No problem! Get in touch with us here. 

In the meantime, here are a few quick strategies you can implement to give your SEO a boost. 

Quick SEO strategies 

  • The faster the better when it comes to site speed. Fast websites are not only preferred by search engines, but visitors are more likely to stay on and visit your website if it’s fast
  • Do your keyword research. This helps you discover alternative search terms that people use when looking for content similar to what you share. There are lots of great tools available for this, including Moz, KW Finder for Mangools, and SEMRush
  • Include meta descriptions for each page on your website
  • Make sure your content is unique. Otherwise, it won’t be ranked highly by search engines. 
  • Try to increase the length of your pages and posts. Ideally, blog posts will be more than 750 words. If you can get 1200 words or more, this is even better. Most of the top pages on search engines come from sites with long-form content, rather than short, 100-word posts. 

Implementing these quick strategies is a good start! But if you really want to dive deep into improving not only your SEO but all aspects of your website, give us a call so we can get started! 

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