Upcoach Magazine Facebook Ad Management

We have quite a bit of experience running Facebook ads so we thought this was the best method to use to boost magazine subscriptions (and generate potential leads) for Upcoach.

First we created a landing page for the conversion campaign with email opt-in.

We then created some mockups for the landing page and wrote some simple ad copy.

Here is how we usually structure our ad copy:

• main benefit targeting a pain point;
• special offer;
• scarcity.

We also made sure to use magazine mockups within the ads and to avoid emoticons as we found this brings better click through rates (or this particular client (we mostly target business owners and entrepreneurs).

We created a Facebook conversion campaign optimised to the CompleteRegistration objective. We made sure to install our Facebook pixel on the landing page and include the CompleteRegistration  event code on the thank you page.

For targeting we have tested several ad sets since the launch of the campaign in late February.

For placements we did Facebook and Instagram.

We used Auto bidding and set the budget to $75 a day.

After the testing period, we started seeing much better results with two ad sets – ad set 1 is targeting business owners and entrepreneurs in NSW and QLD, and ad set 2 is re-targeting website visitors.

We have been running this campaign for around four and a half months and had quite good results. We attribute this mainly to our quality targeting, great product, great offer and high converting landing page (23.97% for the period of 25 February – 30 June).

Results:

• Magazine subscriptions / emails collected: 344
• Amount spent: $8,045.20
• Cost per magazine subscription: $23.38
• Qualified leads: 25