Pinnacle Landscaping are one of Perth’s most experienced and trusted landscaping companies with over 15 years of experience in the industry. Richard, the owner of the business, reached out to the Go Agency Team aiming to generate more leads for his business. Our paid traffic manager recommended to use Google Ads, so as a first step a clean, effective and mobile-responsive landing page was created in order to take the traffic from Google Search and help generate new leads for Richard’s landscaping business.
As for the results, our campaign generated 13 new leads for the business in 10 days (between 4 and 13 December) which means that 57.7% of their overall traffic came through the Paid Search campaign we created. Considering the cost of the campaign, the client paid $26.5 for a lead or conversion.
Cost Per Conversion or Cost Per Acquisition (CPA) benchmarks vary by industry and channel, but the average CPA for pay per click (PPC) search (across industries) is $59.18.
Considering this campaign is only just starting out, we have already seen impressive results in the first 2 weeks of the campaign launch. Our team will continue to further optimise the ads and the landing page to help improve overall conversion rate for the campaign whilst reducing overall lead cost.
If you’d like to talk to us about your online lead generation potential then pop on over to goagency.com.au/contact
Landing Page & Paid Google Ads Campaign