Better Bathrooms: Google Ads Search Campaign

Better Bathrooms approached Go Agency to help with their paid advertising on Google in the beginning of 2020. They needed a compelling landing page with a clear call-to-action (CTA), and a Google Ads search campaign that sends traffic to the landing page and gets visitors to opt in for a quote.

Before launching their Google Ads search campaign, Go Agency completed a research on keywords and competitors which was followed by organising relevant keywords into ad groups and adding a negative keyword list to the campaign to avoid irrelevant clicks. Then the campaign was built, but most importantly it has been optimised ongoingly. 

Some of these optimisations included:

• Adding keywords and negative keywords to the campaign.
• Using auction insights to check competitors that are outranking our client regularly (and causing a them to have a lower click-through rate and even conversion rate). 
• Increasing quality score by testing different ad copies in order to lower cost per click (CPC).
• Other bid adjustments to cut out wasted spend. 

And now, let’s compare some stats to see the power of ongoing optimisation… 

We’re pretty stoked with these results!

As experts in paid advertising, we mange campaigns for a wide range of businesses. Using Google’s powerful targeting tools, we create highly-targeted campaigns that make efficient use of your budget and provide a great return on investment.

Besides creating your campaign strategy, we will manage your budget; test keywords, ads, and audiences; compile monthly reports to ensure you get the best results. 

As your Google Ads specialists, we are dedicated to delivering the best results.