8 Videos Your Business Needs For 2020

Does your business have video marketing plans for 2020? If not, you could be missing out on a massive opportunity to grow your business and your audience!

Don’t believe us? Just take a look at some of these video marketing statistics: 

• A report from HubSpot Research found that 54% of consumers want to see videos from brands — this is more than any other type of content they want!
• Video can increase conversion rates by more than 80%
• Including the word “email” in your email subject line can increase the chances of opening by 19%
• 35% of all ad budgets are spent on video marketing

Now that you know just how important and powerful video marketing can be for your business, here are the 5 types of video content your business needs in 2020.

5 Video Marketing Ideas for 2020

1. Testimonials
2. Explainer/Tutorial
3. FAQ
4. About Us
5. Live stream

Video Marketing Testimonials

Getting customer testimonials on video can be a really powerful marketing tactic. 

These statistics about the power of online reviews speak for themselves: 

• 90% of consumers read online reviews before visiting a business.
• Online reviews have been shown to impact 67.7% of purchasing decisions. 
• 84% of people trust online reviews as much as a personal recommendation. 
• 74% of consumers say that positive reviews make them trust a local business more.

If video converts even better than the written word, it only makes sense to have customer tutorials on video! 

Explainer/Tutorial Videos

Some people learn better by watching something done than by reading about it. Combine that with the fact that more people are likely to watch a video about your product than they are to read about it, and it’s plain to see why using explainer/tutorial video content for your business in 2020 is a good choice if you want to boost your business.

Some ways to utilise this marketing tool include, creating a video showing how to use your product(s), a video showing how your service works, a video showing what you can do with your product, and highlighting interesting product features. 

It’s best to keep these videos short and light so you can keep your viewers’ attention!  

FAQ Video

For many businesses, the FAQ page on their site is one of the most popular on the whole website. If you add a FAQ video to your site in addition to the written questions and answers, this is another way for potential customers to get the information they need — and it can make them more likely to purchase your product or service, too! 

FAQ videos are a great SEO booster (for other great SEO strategies, have a look at this), and they can be done in a few ways. The video can be filmed in an “infomercial manner,” or as a question and answer video with two people. 

About Us Video

Talking to someone in person is almost always a better way of getting to know them than just reading what they have to say. When you add an about us video to your site, your customers will feel like they know you on a more personal and human level, which also makes them more likely to return or purchase your product or service.

This video could also be called your mission statement video, and there are a few options for what to include. You could discuss how your company got its start, what your goals are, how you operate, or just talk about or interview your staff and employees. These videos help give your company a “human face” that consumers love so much.

In addition to video marketing, experiential marketing is another tool that can benefit your business! We talk more about it here. 

Live Streaming Video

Chances are, you follow someone who posts live streaming videos from time to time. 

Whether they do this as a way to keep up with friends or as a video marketing tactic, it can be a great tool for getting your message across. 

Let’s say your company is hosting a special event. Live streaming from that event helps give viewers a taste of what your company and your event are all about. Another way to use a live streaming video is by doing a live Q and A. You can invite viewers to ask questions about your company or product and answer them in real-time in a conversation format. 

Live streaming is typically done on Facebook or Instagram, and these videos tend to get even more views than a previously recorded video! 

Now that you know 5 videos your business needs for 2020, let us help you make them! 

Go Agency offers full-service video production for businesses who want to leverage this marketing tool. Whatever your budget or deadline – our team of video specialists will breathe new life into your business and not only shoot great video for you, but we’ll also show you how to maximize your ROI with how to leverage it in your marketing! 

Call us today and we’ll get started.